Tata Motors in Partnership with DIMO Launches Tata Xenon Yodha in Sri Lanka; Strengthens its Presence in the pick-up segment

Engineered for Profitability, the Tata Xenon Yodha will set new benchmarks in Performance, Efficiency and Durability

Tata Motors, one of the world’s leading automotive manufacturers, along with its authorised distributor DIMO, announced the launch of the all-new Tata Xenon Yodha, addressing the growing demand for a versatile and reliable pick- up vehicle in the market. A robust and stylish workhouse, the Tata Xenon Yodha promises comfort and safety while ensuring smooth cargo transport for effortless daily operations.

Commenting on the launch, Mr. Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, said, “As a leading commercial vehicle brand, we have a deep understanding of evolving customer preferences and remain committed to addressing them through the introduction of advanced mobility solutions. The new Tata Xenon Yodha is engineered to meet the demands of customers seeking lower total cost of ownership and superior vehicle performance for higher profitability. We are confident that the vehicle will set new benchmarks in quality, durability, and performance. Our six-decade-long partnership with DIMO further promises a comprehensive nationwide service network, and excellent sales and service quality.”

In addition, Mr.Rajeev Pandithage, Executive Director, DIMO said, “We are excited to introduce the locally assembled Tata Xenon Yodha in collaboration with Tata Motors. As long-standing partners, we are confident that the vehicle, known for its durability, fuel efficiency, and comfort, will exceed customer expectations. It caters perfectly to the evolving needs of customers in Sri Lanka, seamlessly transitioning between personal and business use. The introduction of The Tata Xenon Yodha, assembled at DIMO Vehicle Assembly facility at Weliweriya is also helping in the development of Sri Lankan auto ancillary industry and creating new job opportunities for the locals. With 17 touchpoints across the country, we remain committed to providing our customers with high quality products and services.”

The smart pick-up is available in a 4×2 configuration with an impressive payload capacity of 1250 kg. Powered by a 3.0-litre diesel engine, it delivers an output of 85hp and 250Nm torque. With the highest chassis thickness in its category, a robust front overhang, superior metal quality and advanced safety features, the vehicle ensures maximum safety and durability. Its 210 mm ground clearance and power steering enhance manoeuvrability, making it ideal for challenging terrains and heavy loads. The all-new Tata Xenon Yodha also includes a comprehensive warranty of 18 months or 100,000 kilometres.

The new Tata Xenon Yodha is assembled at DIMO’s state-of-the-art vehicle assembly facility in Weliweriya. It also assembles the Tata Ace, popularly known as DIMO Batta in Sri Lanka. Committed to quality, the plant employs rigorous control measures and remains agile in meeting current customer needs while being strategically poised to introduce new products as market demands evolve.

Image Caption: Mr.Rajeev Pandithage,Executive Director of DIMO; Mr.Rajiv Jaiswal,Head of Sales & Marketing – CVIB of TATA Motors; Mr.Gahanath Pandithage,Group Managing Director/CEO of DIMO; Mr.Mahesh Karunaratne, Chief Operating Officer – Automotive Engineering Solutions of DIMO; Mr.Soumitra Roy,Country Manager (Sri Lanka & Bhutan) – CVIB of TATA Motors at the unveiling of Tata Xenon Yodha Pickup.

About Tata Motors

Part of the USD 150 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

About DIMO

DIMO is a leading diversified conglomerate in Sri Lanka. With its corporate purpose of fuelling dreams and aspirations of the communities it serves, DIMO is committed to creating value responsibly by building partnerships that last generations. Since its inception over eight decades ago, the company has been driven by perfect partnerships, having diversified into wide spectrums of sectors including Agriculture, Building Services, Construction, Digital, Education, Healthcare, Home & Garden, Industrial, Mobility, Power, Energy & Water. DIMO provides world-class solutions and represents the best-engineered brands in the world while adding value and convenience to the lifestyles of consumers in a responsible and ethical manner.