UK-Based Global Banking & Finance Awards® 2025 Recognises Janashakthi Life for Digital Transformation in Sri Lanka
Janashakthi Life, Sri Lanka’s fastest-growing life insurance provider in the first quarter of 2025 and a subsidiary of JXG (Janashakthi Group) has been named the Best Life Insurance Company for Digital Transformation – Sri Lanka 2025 by the prestigious UK Based Global Banking & Finance Awards®, a recognition that reinforces the company’s leadership in digital innovation and its commitment to delivering cutting-edge insurance solutions tailored to the evolving needs of customers.
This accolade celebrates Janashakthi Life’s strategic and sustained efforts to transform its operations, elevate customer experiences, and drive industry-wide change through the integration of emerging technologies. Commenting on the recognition, Ravi Liyanage, Director / CEO of Janashakthi Insurance PLC stated, “This recognition reaffirms our commitment to purpose-driven innovation. Through transformative technologies and an agile mindset, we have reshaped how life insurance is delivered and experienced, bringing faster, smarter, and more intuitive solutions to our customers. Trust is at the heart of our digital journey, and we ensure data privacy, compliance, and uphold the highest standards of technology governance.”
The company’s transformation journey includes the successful deployment of a next-generation digital Agent Virtual Office, robotic process automation (RPA) in underwriting and claims management, the launch of a seamless digital customer portal, and the integration of AI-driven product recommendation tools for life insurance prospects. These initiatives have enabled Janashakthi to deliver services with greater speed, accuracy, and convenience.
The digital-first approach has led to significant improvements in customer engagement, with features such as digital onboarding, real-time policy servicing, and personalised communication. Customers now benefit from 24/7/365 access to all customer service related activities such as customer onboarding, policy information, quicker claims processing, maturity processing and many other service related activities. The best-in-class Janashakthi Customer App serves as the key interface for this digital transformation.
Internally, the company has empowered its agents and teams through mobile-enabled sales tools and real-time dashboards, which facilitate remote advisory services. Workflow automation, digital knowledge hubs, and integrated CRM systems have enhanced productivity, collaboration, and responsiveness across the organisation. “We’ve created an ecosystem where digital tools serve both our customers and our people,” noted K.V Kuganathan, Group Chief Information Officer of JXG (Janashakthi Group). “This transformation has made us more responsive, data-driven, and swift to fullfill evolving expectations of the digital savy modern consumers.”
Innovation lies at the heart of Janashakthi’s long-term strategy. The company continues to explore technologies such as AI, RPA, and data science to streamline operations, unlock new business models, and deliver greater value to its customers. By embracing an omni-channel engagement model and a mobile-first design philosophy, Janashakthi has effectively addressed the growing demand for convenience, transparency, and personalisation in the digital age.
Looking to the future, Janashakthi Life plans to deepen its digital capabilities with investments in next-generation ERP platforms, advanced customer analytics, embedded insurance ecosystems, and AI-powered wellness initiatives. The organisation is committed to a culture of continuous innovation to remain agile and relevant amid shifting market dynamics and regulatory requirements.
This latest award also builds on Janashakthi Life’s growing list of achievements. The company was previously recognised as the Technology Resilient Company of the Year 2024 and won the Digital Trust Award 2024 presented by ISACA, a globally respected independent authority on IT governance. These honours underscore the company’s dedication to data privacy, operational resilience, and compliance with the Sri Lanka Data Protection Act.
Janashakthi’s digital success has been further accelerated through collaborations with leading local and international technology partners. These strategic alliances have enabled the company to fast-track customer-facing innovation and modernise its core platforms through strengthening its competitive edge in a rapidly evolving insurance landscape.
This recognition from the Global Banking & Finance Awards® is not only a validation of Janashakthi’s digital excellence but also a powerful endorsement of its vision to lead Sri Lanka’s insurance industry into a digitally empowered future.
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About Janashakthi Insurance PLC
Founded in 1994 as a Life Insurance company, Janashakthi Insurance PLC (Janashakthi Life) made its mark in the industry as an innovator and household name for nearly 30 years. Janashakthi Insurance PLC is licensed by the Insurance Regulatory Commission of Sri Lanka (IRCSL). The company has a strong presence across the island, with an expanding network of over 75 branches and a dedicated call centre. In line with its purpose of “uplifting lives and empowering dreams”, Janashakthi Life remains committed to becoming a leader in the Life Insurance industry by delivering a service beyond Insurance to its customers and stakeholders. Janashakthi Insurance PLC is a member of JXG (Janashakthi Group) that operates in the Insurance, Finance, and Investment sectors.
Janashakthi Insurance PLC Board of Directors comprises of Annika Senanayake Prakash Schaffter, Ravi Liyanage, Ramesh Schaffter, Warini De Costa, Dr. Nishan de Mel, Sivakrishnarajah Renganathan, Dr. Gehan Gunatilleke and Dilip de S. Wijeyeratne.