MasterChef Sri Lanka to be flavoured by CBL Group as main sponsor

CBL Group, one of Sri Lanka’s largest diversified food manufacturing conglomerates, has entered into a partnership with MasterChef Sri Lanka as a Main Sponsor, marking a significant collaboration that celebrates culinary excellence, creativity and local talent.

As part of this collaboration, Sera, CBL Group’s foremost culinary brand, will serve as the Official Culinary Partner, spanning a wide range of categories from spices and salt to coconut milk and noodles, bringing trusted quality, versatility and authenticity to the MasterChef kitchen.

Supporting innovation and creativity, Munchee, Sri Lanka’s largest biscuit manufacturer and the country’s number one biscuit brand, joins as the Official Biscuit Partner, offering a diverse range of biscuits enjoyed locally and across the world, while Ritzbury Professional, the number one chocolate brand in Sri Lanka, comes on board as the Official Chocolatier, offering a premium range of chocolate couvertures, compounds, fillings, and decorative solutions, elevating dessert craftsmanship through professional chocolate expertise, demonstrating CBL Group’s strength in providing a wide range of high quality, diverse product portfolios to elevate the cooking  experience of MasterChef contestants.

Globally, MasterChef is recognised as the world’s most successful cookery television format, holding a Guinness World Record and captivating more than 300 million viewers across over 70 territories. The Sri Lankan edition now embarks on a nationwide search for talented amateur chefs, who will face rigorous challenges in pursuit of the title of Sri Lanka’s first-ever MasterChef Sri Lanka Champion.

CBL Group Group Managing Director Shea Wickramasinghe said; “Food is central to who we are. At CBL Group, our focus is on building high-quality food brands and taking the very best of Sri Lankan food products to the world. As a Group that is home to many talented professionals, we strongly believe in creating platforms that enable people to discover their potential and pursue excellence. Powering MasterChef Sri Lanka aligns closely with this belief. It is a platform that celebrates skill, discipline, and creativity, while empowering a new generation of Sri Lankan culinary talent. As we take Sri Lankan brands to international markets, this partnership allows us to showcase Sri Lanka’s food excellence and its people on a global stage. We are proud to play a meaningful role in this journey.”

Reality TV Productions, the producers of MasterChef Sri Lanka Project President and Co-Founder Ajith Gamlath said: “We are pleased to welcome CBL Group as a Main Sponsor of MasterChef Sri Lanka. With trusted brands that are household names, such as Munchee, Sera, and Ritzbury Professional, CBL Group brings a deep understanding of Sri Lanka’s culinary journey.”

Source : Daily News