Lankan companies gains exposure at CIFE Expo in China
Leading Sri Lankan companies gained significant exposure at the recent CIFE Expo held in Dongguan, Guangdong Province, China, highlighting the country’s vibrant export potential.
Imagiland Group’s CEO, Bean, shared key insights from this milestone event, emphasising the strong presence of Sri Lankan products and promising business prospects.
At the Sri Lankan national pavilion, five distinguished brands displayed their offerings to a broad Chinese audience: DCSL Breweries featuring Aliya Beer and DCSL Arrack, alongside Lanka Milk Foods, Impra Tea and Sinolan Tea. These brands represent a diverse cross-section of Sri Lankan industry and culture, making a notable impression on visitors.
“The expo was a pure success,” stated; Bean, who leads the distribution arm for DCSL and Lanka Milk Foods in China. “We anticipate that this platform will attract numerous Chinese retailers and distributors. This aligns perfectly with national policies driving Sri Lanka’s export-oriented economy.
“The event was graced by the esteemed presence of Lashinka Dammullage, Consul General of Sri Lanka and Sameera Rupasinghe, Attaché of the Sri Lanka consulate in Guangzhou.
Their involvement added valuable encouragement to all Sri Lankan participants. Bean also extended heartfelt thanks to key partners who made the pavilion possible, including Fanny, CEO of Yizhan Business Service Company, along with Mr. Chen Chao, Chairman and Yang Yu, Foreign Correspondent of Zhengyang Chenghe (Tianjin) Co., Ltd. Group, he said.
Their efforts were instrumental in facilitating the Sri Lankan representation at the Expo. Further engagement occurred with Zhang Xin, Chairman of China Trade News and leaders from the agricultural department, who joined in constructive discussions with consulate representatives to explore future collaboration opportunities, he said.
Highlighting a spirit of cooperation Bean remarked on the importance of unity over competition among the Sri Lankan companies at the pavilion. He acknowledged the support of Anura Banda, principal agent of Impra Teas, praising the teamwork that made this initiative successful.
Looking ahead, Bean expressed optimism; “This participation opens exciting avenues for our brands in the Chinese market. I eagerly look forward to strengthening collaborations among all participants to build on this momentum. “For more information on Sri Lankan brands entering the Chinese market or to arrange further participation in future expos, kindly contact the Sri Lankan embassy or the consulate generals in people republic of China,” he added.
Source : Daily News