eMarketingEye creates history at Hashtag Asia Awards 2025
In a moment that solidified its leadership in digital marketing, eMarketingEye (EME) emerged triumphant at the Hashtag Asia Awards 2025, the most prestigious platform for social medial excellence in Asia. EME competed with global giants across multiple industries including technology, travel and hospitality, finance, FMCG, fashion and entertainment, and secured the Gold Award for Best Social Media Analytics and Insights, and the Silver Award for Best Social Media Advertising Campaign.
Both awards were received for campaigns implemented for EME’s long-standing client, Anantara Hotels & Resorts, the flagship luxury brand under Minor Hotels. The agency was also a finalist in the Best Use of AI category for its innovative work with The Ascott Limited – Discover ASR. These accolades represent both a proud milestone for EME and Sri Lanka, but and a significant breakthrough for hospitality marketing on a global stage, proving that insight-driven storytelling, data fluency and category depth can shine above scale.
The award-winning campaign implemented for Minor Hotels, titled “Journey Beyond Horizons”, was designed to help drive travel demand from the Middle East and Africa. This was done through a strategic blend of audience intelligence, targeted messaging, and performance tracking. Furthermore, the AI-powered campaign developed for The Ascott Limited, “The Future is Personal”, highlighted EME’s growing prowess in personalisation and signal-based targeting, a feat the reinvented how hospitality brands engage with modern travellers.
This recognition was particularly noteworthy, as EME stood tall among competition of the highest calibre, including Cathay Pacific, Phillips, Singtel, Watsons, and the Infocomm Media Development Authority (IMDA). In categories typically dominated by global giants from diverse industries, EME not only held its ground but elevated the travel and hospitality vertical onto the digital stage.
Rajitha Dahanayake, Chief Executive Officer of eMarketingEye, commented, stating, “This recognition is more than a celebration of great work it’s a powerful validation of what we’ve believed all along: that deep sector expertise, strong client partnerships, and a relentless focus on performance can outperform even the biggest players on the global stage.
The Hashtag Asia Awards are widely regarded as the region’s most credible and comprehensive recognition for social media integrity. With over 40 categories on strategic impact, creativity, and measurable results, assessed by an elite judging panel from across Asia, the programme is distinguished by its focus on merit as opposed to budget or size. Every entry is evaluated on its strategic impact, creative execution, and result, which makes eMarketingEye’s success all the more remarkable.
Founded in 2007 and headquartered in Colombo, Sri Lanka, eMarketingEye has successfully executed digital campaigns for over 1,200 hotels across 45+ countries. With a full-service offering covering paid media, social media, SEO, content marketing, web development, analytics, and AI-powered personalisation, the agency continues to set new standards in digital performance for the hospitality and travel sectors.
This resounding victory at the Hashtag Asia Awards, not only reinforces eMarketingEye as a leader in hospitality marketing, but it is also proof that innovation, insight and integrity can elevate local agencies to the global spotlight.