Diva partners with TOYOTA Lanka for ‘Diva Pawule Wasanawa’, creating value to Sri Lankan families

Diva, one of Sri Lanka’s leading laundry care brands, offered by Hemas Consumer Brands, recently entered into a historic partnership with global mobility giant TOYOTA Lanka, to launch the ‘Diva Pawule Wasanawa’ campaign. In celebration of over two decades of trust and innovation by Diva, the campaign reflects a shared vision of enriching Sri Lankan lives both by Diva & TOYOTA Lanka. ‘Diva Pawule Wasanawa’ campaign offers the loyal consumers of Diva, a TOYOTA WiGO motor vehicle as the Grand Prize and hence the importance of this partnership. Apart from Grand Prize of a TOYOTA WiGO, Diva Pawule Wasanawa will produce more than 1000 winners, offering them gifts ranging from daily reloads, Electric Irons, Smart Phones, TVs, Laptops, Washing Machines and Day Outing packages through daily, weekly and monthly draws. ‘Diva Pawule Wasanawa’ campaign reinforces Diva’s longstanding legacy as a brand that pioneers in innovation and adds value to Sri Lankan families. Diva’s partnership with TOYOTA Lanka adds much integrity to this initiative.