BAN Proves Its Integrated Marketing Leadership with a Second Consecutive Gold at Dragons

Boutique Agency Network (BAN) has once again proven its strength as one of Sri Lanka’s most effective integrated creative agencies, winning Gold at the Dragons of Sri Lanka Awards for the Munchee Father’s Day campaign, “Piya Kirula”, in the Integrated Marketing Campaign category.

The win marks a major milestone for BAN, making it the second consecutive year the agency has won Gold in the Integrated Marketing Campaign category at Dragons of Sri Lanka. This achievement firmly positions BAN as a consistent leader in integrated brand thinking, culturally rooted creativity, and campaign effectiveness.

Created for Ceylon Biscuits Limited’s flagship brand Munchee, Piya Kirula transformed a familiar brand symbol into a powerful national gesture of gratitude. The campaign was built around a simple but deeply emotional cultural truth: in Sri Lankan homes, fathers are deeply loved, but rarely openly appreciated.

The creative idea came from a symbol that had always been present in the CBL identity — the crown in the logo. Much like fathers, the crown had always been there but was often less noticed than it deserved to be. For Father’s Day 2025, BAN reinterpreted that crown as a symbol of appreciation for the “unsung kings” at home.

The campaign invited Sri Lankans to crown their fathers through a simple act of love and recognition. A real crown was printed in national newspapers, allowing families across the country to cut it out and crown their fathers at home. To make the idea accessible to younger audiences, the campaign also introduced a TikTok crown filter, supported by a digital storytelling film that explained the emotional meaning behind the gesture.

The campaign quickly moved beyond brand communication and entered popular culture. Celebrities, influencers, community pages, content creators, schools, and families across Sri Lanka participated in the movement. Leading media channels and OOH partners also endorsed and amplified the campaign, helping Piya Kirula become one of the most outspoken Father’s Day campaigns in Sri Lanka in 2025.

Adding to the agency’s success at this year’s Dragons of Sri Lanka, BAN also won Silver for Watawala in the Best Innovative Concept category, further highlighting the agency’s growing creative and strategic impact across different brands and categories.

With Gold for Munchee’s Piya Kirula, Silver for Watawala, and back-to-back Gold wins in Integrated Marketing, BAN has once again shown that powerful integrated campaigns are not just about media presence. They are about creating ideas that people participate in, share, and remember.

For BAN, this recognition is more than an award. It is proof of the agency’s belief that the best campaigns are built at the intersection of brand truth, cultural truth, and human truth.

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