Diva honours Poson Poya with ‘Diva Nil Manel Mal Dansala’ in Anuradhapura

Diva, a trusted laundry brand from Hemas Consumer Brands, hosted the ‘Diva Nil Manel Mal Dansala’ in Anuradhapura, honouring the sacred Poson Poya day. The dansela offered thousands of pilgrims and devotees an opportunity to offer ‘Nil Manel’ or Blue Lotus flower, at hallowed sites across the historic city.

The ‘Nil Manel’ or Blue Lotus, Sri Lanka’s national flower, is a cherished symbol of purity, spiritual enlightenment and is a mark of devotion at temples. Recognising this symbolism, and the significance of Poson Poya, Diva once again demonstrated its deep seeded understanding of local traditions and reaffirmed its commitment to honouring them meaningfully. The ‘Diva Nil Manel Mal Dansala’ provided devotees to engage in an act of refinement, offering the Blue Lotus to cleanse their soul.

This initiative also allowed Diva to celebrate the essence of Diva Fresh Purple Lotus Detergent Powder, which is a beloved variant in the Diva Fresh portfolio. Its local inspiration and appeal, embodies the brands commitment to strongly connecting with the consumers everyday lives, values, and rituals.

Piyumi Rajapakse, Assistant Brand Manager, Home Care, Hemas Consumer Brands stated, “The ‘Diva Nil Manel Mal Dansala’ is a tribute to tradition and generosity. Its objective was to connect with our consumers on both a spiritual and cultural level. It is a heartfelt initiative, that its deeply rooted in our brand’s purpose, which is understanding our consumers and delivering solutions, going beyond utility, to touch lives.”

The ‘Diva Nil Manel Mal Dansala’ in Anuradhapura was met with great appreciation from pilgrims and devotees. Through initiatives such as this, Diva continues to cement its legacy as part of the cultural and emotional fabric of Sri Lankan life. The brand remains true to its promise of understanding the needs of people and delivering on them.

About Hemas Consumer

Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow. The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka. Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.